This advertisement for the rock band Pink Floyd is very unconventional. The reason for this is because the band does not appear on the advert. Artist usually appear on their adverts so people instantly know whose album it is by just looking at it. However here Pink Floyd has used a painting. In a clever way it is as if they have done this to get people to look, because if someone saw this in a magazine without reading the text they wouldn't know what band or artist it involves. So they viewer will look at it closely and be interested the story telling painting, they would then notice it is an advert for Pink Floyd and read what else it says. The advert is convention in ways that it has the bands name on it, the name of the album and when it come out. It also gives some information saying 'The best of Pink Floyd 26 tracks on 2cd' tells the audience there are a lot of songs so the album will be good for people that are interested in this type of music.